by George Kalantzis | Oct 3, 2023 | copywriting, marketing
I didn’t always have an affinity for reading. I once despised it. However, as my passion now necessitates it, I find myself deeply drawn to storytelling and the power of words. While reading isn’t as frequent as writing, the classics always beckon....
by George Kalantzis | Sep 21, 2023 | copywriting, marketing
Branding and marketing are strange. Kinda like that crazy uncle who always spits wisdom at the Holiday table that you don’t want to hear but know is right. One can hardly think of a holiday party without him. In a world competing for hearts, likes, comments, and...
by George Kalantzis | Sep 2, 2023 | copywriting, marketing
You know that feeling when you’re simultaneously trying to master the art of the perfect pancake flip for breakfast while your phone bombards you with urgent messages on Slack? Yeah, me too… As a single dad who’s experiencing it all and someone...
by George Kalantzis | Jul 10, 2023 | copywriting, marketing
Do you think email marketing is dead? With A.I. taking the storm, email is actually more important than ever. Knowing the ins and outs of email types can give your business the edge you’ve been looking for as our world twirls faster on its axis than ever before....
by George Kalantzis | Apr 6, 2023 | copywriting, marketing, social media
Do you use emojis in your marketing? You should, and here’s why… As a copywriter, I love emojis. Emojis are the universal language that everyone can understand. They can convey sarcasm, humor, sadness, or excitement in a way that text cannot. But how can...
by George Kalantzis | Mar 27, 2023 | marketing, copywriting, social media
ARTICLES Welcome to my side of marketing, where you’ll find tips, tricks, and the latest trends to help you grow your brand. How Saving The Cat Can Help You Write Killer Hooks Copywriting has become an essential part of modern-day marketing, and with the advent...
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